Health Care Marketing: Tools And Techniques

Health Care Marketing: Tools And Techniques

John L. Fortenberry Jr.
Format: Hardcover
21 used from $144.70

Details

  • Hardcover: 311 pages
  • Publisher: Jones & Bartlett Learning; 3 edition (January 28, 2009)
  • Language: English
  • ISBN: 0763763276
  • EAN: 9780763763275
  • Item Dimensions: 9.1 x 6.1 x 0.9 inches
  • Shipping Weight: 1.3 pounds

Alternate versions

FormatsNew fromUsed from
Paperback
Jones & Bartlett Learning; 3 edition (December 16, 2010)$85.00$65.95

Description

Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.

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putative
generally regarded as such; supposed. Examples: putative father, putative marriage. A putative marriage is an apparently valid marriage, entered into in good faith on the part of at least one of the partners, but that is legally invalid due to a technical impediment, such as failure to divorce previous spouse. putative father - The alleged or reputed … Full Definition »
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