Health Care Marketing: Tools And Techniques

Health Care Marketing: Tools And Techniques

John L. Fortenberry Jr.
Format: Paperback
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Details

  • Paperback: 311 pages
  • Publisher: Jones & Bartlett Learning; 3 edition (December 16, 2010)
  • Language: English
  • ISBN: 1449622216
  • EAN: 9781449622213
  • Item Dimensions: 5.9 x 0.8 x 8.9 inches
  • Shipping Weight: 1.0 pounds

Alternate versions

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Hardcover
Jones & Bartlett Learning; 3 edition (January 28, 2009)$160.47$86.67

Description

Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.

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